Our campaign was focused on getting this messaging delivered to as many people as possible. Success for this campaign was defined by the number of people who were exposed to climate resilience topics. This included:

• Number of video views

• Peak viewers on sponsored streams

• Page views on Garden Story’s official website

• Tweet impressions

• Email newsletter opens

• Number of players

I wrote, shot, edited, and narrated the partnership spotlight video.

This video was published on the official Garden Story website and Atlantic Council channels.

The video was also run as an ad during all sponsored Garden Story streams.

I worked directly with the Atlantic Council on co-marketing opportunities on Twitter. Together, we implemented a social campaign that focused on reach and total video views.

At the end of our campaign, I put together a comprehensive report that included KPIs and metrics on impressions, conversions, and audience.